:root{
  --cobalt:#2149C7; --cobalt-deep:#173A8F; --cobalt-dark:#0F1E5F;
  --coral:#FF5C52; --coral-deep:#E23D33;
  --cream:#F9F5EB; --cream-2:#F3EEE0; --cream-3:#EFE9DB;
  --ink:#0F1730; --ink-soft:#2B3150; --fog:#6E6A78; --fog-2:#8A8797;
  --line:#E2DCCf; --line-2:#D4CDBB; --white:#ffffff;
  --panel-d1:#141B36; --panel-d2:#0C1226; --panel-line:#26304F;
  --display:'Fraunces',serif; --body:'Inter',sans-serif; --mono:'JetBrains Mono',monospace;
  --maxw:1240px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}}
body{background:var(--cream);color:var(--ink);font-family:var(--body);line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
::selection{background:var(--coral);color:var(--white)}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 40px}
@media(max-width:640px){.wrap{padding:0 22px}}

/* NAV */
nav{position:fixed;top:0;left:0;right:0;z-index:50;background:rgba(249,245,235,0.82);backdrop-filter:blur(14px);border-bottom:1px solid transparent;transition:border-color .3s,background .3s}
nav.scrolled{border-bottom-color:var(--line)}
nav.on-dark{background:rgba(15,23,48,0.7)}
nav.on-dark.scrolled{background:rgba(15,23,48,0.92);border-bottom-color:rgba(255,255,255,0.08)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:74px}
.logo{font-family:var(--display);font-weight:700;font-size:26px;letter-spacing:-0.02em;color:var(--ink);display:flex;align-items:center;gap:3px}
nav.on-dark .logo{color:var(--white)}
.logo .d{color:var(--coral)}
/* logo images */
.logo{flex:0 1 auto;min-width:0}
.logo-img{display:block;width:auto;max-width:100%}
.logo .logo-dark{display:none}
nav.on-dark .logo .logo-light{display:none}
nav.on-dark .logo .logo-dark{display:block}
.nav-links{display:flex;align-items:center;gap:38px}
.nav-links a{font-size:14px;color:var(--ink-soft);font-weight:500;transition:color .2s;position:relative}
nav.on-dark .nav-links a:not(.nav-cta){color:#C7CBDA}
.nav-links a:not(.nav-cta):hover{color:var(--cobalt)}
nav.on-dark .nav-links a:not(.nav-cta):hover{color:var(--white)}
.nav-links a:not(.nav-cta)::after{content:"";position:absolute;left:0;right:0;bottom:-6px;height:2px;background:var(--coral);transform:scaleX(0);transform-origin:left;transition:transform .25s}
.nav-links a:not(.nav-cta):hover::after{transform:scaleX(1)}
.nav-links a.active:not(.nav-cta)::after{transform:scaleX(1)}
.nav-cta{font-size:14px;font-weight:600;color:#fff !important;background:var(--cobalt);padding:11px 22px;border-radius:3px;transition:background .2s,transform .2s}
.nav-cta:hover{background:var(--cobalt-deep);color:#fff !important;transform:translateY(-1px)}
.burger{display:none;flex-direction:column;justify-content:center;align-items:center;gap:6px;cursor:pointer;
  width:44px;height:44px;min-width:44px;flex:0 0 44px;margin-left:auto;position:relative;z-index:2;border:1px solid var(--line-2);border-radius:8px;background:transparent;
  -webkit-tap-highlight-color:transparent;transition:border-color .2s,background .2s}
.burger span{width:22px;height:2.5px;border-radius:2px;background:var(--ink);transition:transform .3s,opacity .2s}
.burger:hover{border-color:var(--cobalt)}
nav.on-dark .burger{border-color:rgba(255,255,255,0.24)}
nav.on-dark .burger span{background:var(--white)}
/* open state: turn the three bars into an X */
.burger.open span:nth-child(1){transform:translateY(8.5px) rotate(45deg)}
.burger.open span:nth-child(2){opacity:0}
.burger.open span:nth-child(3){transform:translateY(-8.5px) rotate(-45deg)}
/* the logo is unconstrained, so keep it from crowding the burger on small screens */
@media(max-width:900px){nav .logo-img{max-height:44px}}
@media(max-width:900px){.nav-links{display:none}.burger{display:flex}.nav-links.open{display:flex;position:absolute;top:74px;left:0;right:0;flex-direction:column;background:var(--cream);border-bottom:1px solid var(--line);padding:28px 40px;gap:24px;align-items:flex-start}nav.on-dark .nav-links.open{background:var(--ink)}}

/* shared type + bits */
.eyebrow{display:inline-flex;align-items:center;gap:12px;font-family:var(--mono);font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--cobalt);margin-bottom:30px}
.eyebrow.coral{color:var(--coral)}
.eyebrow .sq{width:13px;height:13px;background:currentColor}
.eyebrow .live{width:8px;height:8px;border-radius:50%;background:var(--coral);position:relative}
.eyebrow .live::after{content:"";position:absolute;inset:-4px;border-radius:50%;border:1px solid var(--coral);opacity:.5;animation:ping 2.4s ease-out infinite}
@keyframes ping{0%{transform:scale(1);opacity:.6}100%{transform:scale(2.2);opacity:0}}

.btn-primary{font-size:15px;font-weight:600;color:var(--white);background:var(--cobalt);padding:16px 30px;border-radius:3px;display:inline-flex;align-items:center;gap:10px;transition:background .2s,transform .2s,box-shadow .2s}
.btn-primary:hover{background:var(--cobalt-deep);transform:translateY(-2px);box-shadow:0 12px 30px rgba(33,73,199,0.22)}
.btn-primary .arr{transition:transform .2s}
.btn-primary:hover .arr{transform:translateX(4px)}
.btn-text{font-size:15px;font-weight:500;color:var(--ink);display:inline-flex;align-items:center;gap:9px;padding:16px 4px;border-bottom:2px solid transparent;transition:border-color .2s,color .2s}
.btn-text:hover{color:var(--cobalt);border-bottom-color:var(--coral)}
.btn-text.on-dark{color:var(--cream)}
.btn-text.on-dark:hover{color:var(--white)}

/* page hero band (inner pages) */
.page-hero{padding:170px 0 70px;position:relative;overflow:hidden}
.page-hero .aura{position:absolute;top:-6%;right:-8%;width:540px;height:540px;border-radius:50%;background:radial-gradient(circle,rgba(33,73,199,0.10),transparent 66%);pointer-events:none;z-index:-1}
h1.page-title{font-family:var(--display);font-weight:400;font-size:clamp(40px,6vw,78px);line-height:1.0;letter-spacing:-0.03em;color:var(--ink);max-width:16ch}
h1.page-title .it{font-style:italic;font-weight:600;color:var(--cobalt)}
.page-sub{margin-top:32px;font-size:clamp(17px,1.5vw,20px);line-height:1.55;color:var(--ink-soft);max-width:58ch}
.page-sub b{color:var(--ink);font-weight:600}

/* sections */
section{position:relative}
.sec-pad{padding:100px 0}
.sec-dark{background:var(--ink);color:var(--cream)}
.sec-dark h2,.sec-dark h3{color:var(--white)}
.sec-cream2{background:var(--cream-2)}

h2.big{font-family:var(--display);font-weight:600;font-size:clamp(30px,4.2vw,52px);line-height:1.05;letter-spacing:-0.03em;color:var(--ink);max-width:18ch}
h2.big .it{font-style:italic;font-weight:500;color:var(--cobalt)}
/* on dark sections the base headline MUST be light, and the accent brighter for contrast */
.sec-dark h2.big{color:var(--white)}
.sec-dark h2.big .it{color:#7EA2F0}
.page-hero.dark h1.page-title .it{color:#7EA2F0}
.lead{font-size:clamp(16px,1.4vw,19px);line-height:1.65;color:var(--ink-soft);max-width:62ch;margin-top:24px}
.sec-dark .lead{color:#C7CBDA}
.lead b{color:var(--ink);font-weight:600}
.sec-dark .lead b{color:var(--cream)}

/* footer */
footer{background:var(--ink);color:var(--cream);padding:80px 0 44px}
.foot-top{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:40px;padding-bottom:52px;border-bottom:1px solid rgba(255,255,255,0.09)}
@media(max-width:860px){.foot-top{grid-template-columns:1fr 1fr;gap:36px}}
.foot-brand .logo{color:var(--white);font-size:30px;margin-bottom:16px}
.foot-brand p{color:#9AA0B8;font-size:14px;max-width:34ch;line-height:1.6}
.foot-brand .since{font-family:var(--mono);font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--coral);margin-top:18px}
.foot-col h4{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--fog-2);margin-bottom:18px}
.foot-col a{display:block;font-size:14px;color:#C7CBDA;margin-bottom:12px;transition:color .2s}
.foot-col a:hover{color:var(--white)}
.foot-bottom{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;padding-top:28px;font-size:13px;color:var(--fog-2)}
.foot-bottom .mono{font-family:var(--mono);letter-spacing:.04em}

.reveal{opacity:0;transform:translateY(22px);transition:opacity .7s cubic-bezier(.2,.7,.2,1),transform .7s cubic-bezier(.2,.7,.2,1)}
.reveal.in{opacity:1;transform:none}
:focus-visible{outline:2px solid var(--cobalt);outline-offset:3px;border-radius:2px}
.sec-dark :focus-visible{outline-color:var(--coral)}

/* ============================================================
   CRAFT PASS — typographic refinement to agency standard
   ============================================================ */

/* Enable real kerning + ligatures everywhere (browsers don't by default) */
html{text-rendering:optimizeLegibility;-webkit-font-feature-settings:"kern" 1,"liga" 1,"calt" 1;font-feature-settings:"kern" 1,"liga" 1,"calt" 1}
body{font-feature-settings:"kern" 1,"liga" 1,"calt" 1;letter-spacing:-0.006em}

/* Display type: large serif wants TIGHTER tracking and tighter leading as it scales up.
   Fraunces has high optical contrast, so negative tracking reads crisp, not cramped. */
h1.hero,h1.page-title{letter-spacing:-0.035em;line-height:0.98;font-feature-settings:"kern" 1,"liga" 1}
h1.hero .l2,h1.page-title .it{letter-spacing:-0.028em}      /* italics need a hair less negative */
h2.big{letter-spacing:-0.032em;line-height:1.02}
h2.big .it{letter-spacing:-0.026em}

/* Optical size: push Fraunces to its display optical axis on big type for finer serifs */
h1.hero,h1.page-title,h2.big,.big-1,.prow .v{font-variation-settings:"opsz" 144}
.tl-h,.cs-left h3,.article h2,.gen h3,.fc h3,.case h3,.sig h3{font-variation-settings:"opsz" 72}

/* Body copy: slightly open tracking at small sizes reads calmer; tighten the measure */
.lead{line-height:1.6;letter-spacing:-0.003em;max-width:60ch}
.hero-sub,.page-sub{letter-spacing:-0.004em;line-height:1.5}
p{font-feature-settings:"kern" 1,"liga" 1}

/* Eyebrows / mono labels: mono at tiny sizes wants MORE tracking for even colour */
.eyebrow,.foot-col h4,.foot-brand .since,.since,.panel-title,.panel-live,.byline,.c-item .k,.gen .era,.gen .role,.tag,.cs-left .who,.q .who,.sig .k,.article .k,.cap .cn,.fc .n,.roster .disc span{font-feature-settings:"kern" 1;font-variant-numeric:tabular-nums}

/* Numbers: tabular figures so stats + panel align on the decimal */
.ps .n,.tstat .n,.prow .v,.big-1,.proof-strip{font-variant-numeric:tabular-nums;font-feature-settings:"kern" 1,"tnum" 1}

/* Tighten the stat labels leading + balance */
.ps .l,.tstat .l{line-height:1.42;letter-spacing:0}

/* Body paragraphs in Signal (long-form) deserve editorial leading + optimal measure */
.article .body p{line-height:1.72;letter-spacing:-0.002em;max-width:62ch}
.article .body .stand{line-height:1.42;letter-spacing:-0.018em}

/* Buttons: labels read better with a touch of positive tracking */
.btn-primary,.nav-cta,.form button{letter-spacing:0.005em}
.btn-text,.m-link{letter-spacing:0.003em}

/* Nav links: even, calm tracking */
.nav-links a{letter-spacing:-0.002em}

/* Case-study + card headings: tighten leading so multi-line titles hold together */
.cs-left h3,.case h3,.gen h3,.fc h3,.sig h3,.tl-h,.article h2{line-height:1.1;letter-spacing:-0.022em}

/* Pull quote + big serif moments: tighter still */
.pq blockquote{letter-spacing:-0.028em;line-height:1.14}

/* Prevent orphaned one-word last lines on the big headlines where we control width */
h1.hero,h2.big,h1.page-title{text-wrap:balance}
.lead,.hero-sub,.page-sub{text-wrap:pretty}

/* Links inside body copy (Signal etc.) get a refined underline offset */
a{text-underline-offset:3px}

/* Cross-browser antialias for the crisp agency look on dark sections */
.sec-dark,.page-hero.dark,footer{-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}